ADA NSW CPD Program Guide : Winter 2013
These days there are many healthcare professionals including dentists who are not getting a fair return on their significant investment because they lack the marketing, customer service and people skills required to run a thriving practice. These skills can be taught and are easy to learn. In this interactive half day workshop, Martin will look at the “people skills” side of your practice. Here he will show you a number of simple “how to” strategies you can implement in your practice that will have an effect on the relationship you and your staff have with your patients. Along with high impact “take back to your practice and make a change tomorrow” information, Martin’s workshops are full of humour and you will thoroughly enjoy your time with him. Topics include • How consumers make purchasing decisions • How consumers choose a dentist and how they decide whether to keep coming to that dentist • Reasons customers choose your practice that have nothing to do with fees charged • How to connect with prospective patients via your website and/or your local marketing • Understanding the psychology of the word of mouth referral process and what influences patients to tell others about you • The skills required to run a practice that delivers great service as well as technical excellence About the presenter Martin Grunstein’s outstanding results with over 500 Australian companies across over 100 industries, including dentistry, has made him this country’s most in-demand speaker on Outstanding Customer Service. Martin has worked with healthcare professionals of every description - doctors, dentists, physiotherapists, psychologists, chiropractors, podiatrists etc. and has great respect for the technical expertise of these people and the investment they have made to qualify to practise. A word from past participants “ Many new concepts with good examples are used.” “ Likes the uses of anecdotes. He had me thinking 100% of the time.” “ Great entertaining speaker that kept me engaged.” “ Fresh ideas and relativity to dentistry.” “ Very informative and entertaining.” “ That was the best course I ever had!! Absolutely loved it.” “ Concise and practical!” “ Very well run and very insightful.” “ A dynamic presentation with key ideas very clearly presented.” Date Friday, 27 September 2013 Time 8:30am - 12:30pm Venue Centre for Professional Development Lithgow Street St Leonards, NSW Costs (inc GST) Dentist $295 Auxiliary Staff $195 Hygienist/Therapist $245 Includes refreshments Practice Marketing is a Sin - Orisit? Presented by Martin Grunstein 3.5 CPD HOURS 24 All attendees will receive 12 months consultancy FREE OF CHARGE from Martin to help them implement the strategies from the workshop.